Online shopping is the new norm
2017 brought unprecedented growth in online shopping – almost double the figure seen in 2016 (11.5%).
19.2%
growth in 2017
Online shopping events are
driving increased sales
May and November achieved some of the best month-on-month
growth – fuelled by online shopping events.
Key online shopping events
-
May
Click Frenzy Mayhem -
November
Singles' Day, Click Frenzy,
Black Friday, Cyber Monday -
December
Boxing Day
What are people buying online?
With four consecutive years of double-digit growth, Fashion is a
key category for online shopping.
Percentage increase in Fashion purchases
16.7%
growth
2016
27.2%
growth
2017
Where are people buying
in Australia?
Online shopping is becoming more popular across the eastern seaboard states of Australia. Queensland led this growth, overtaking traditional online shopping powerhouses like New South Wales and Victoria.
-
Online purchase growth in 2017
-
QLD 21.8%
-
TAS 21.6%
-
SA 21.1%
-
NSW 20.3%
-
VIC 20.1%
-
ACT 17.5%
-
WA 17.0%
-
NT 13.9%
growth Highest
growth
What's the opportunity
beyond Australia?
The global eCommerce market for physical goods was worth USD$1.57 trillion in 2017.
It's forecast to grow by 19% in 2018 and reach over USD$2 trillion by 2019.
$1.07 tn
2015
$1.57 tn
2017
$2.16 tn
2019
What are people buying online?
USD$499.1+ billion
-
Top selling eCommerce products
Health products and Cosmetics
-
Top performing marketplaces
Tmall, JD.com and suning.com
Disclaimer
Global eCommerce figures are sourced from Euromonitor International and country opportunity from www.statista.com.
While every effort has been made to ensure the accuracy at the time of publication, Australia Post takes no responsibility for any errors or omissions herein. Australia Post does not accept any liability for any loss or damage incurred by any use of or reliance on any information contained here.