eCommerce Market Update
Six months of extraordinary growth
We’ve seen unprecedented growth in Australia’s online shopping market in the first half of 2017. To give your business an insight into the opportunities this presents, we’ve put together an interactive snapshot of the year so far. Alternatively you can download this report as a PDF.
The big picture
We've seen accelerated growth in the last six months of the financial year – three percentage points higher than the first half of the financial year.
Year-on-year growth in online purchases
Jul – Dec
Jan – June
More Australians are shopping online
Online Purchase Growth in FY17
more online purchases Australia-wide in FY17
Metro locations are growing faster...
...but regional locations have the edge in some categories.
All categories have experienced growth...
Media, Fashion, and Health & Beauty are growing the fastest. This is predominantly driven by Books, Women's Fashion and Beauty Products.
Growth by Category
...but who's buying what?
Age 18 – 39 buying
more than 40+
more than 18 – 39
18 – 39 buying
more than 40+
Category Share by Age and Gender*
*Due to rounding, figures may not add up to 100%.
Australia's online shopping boom is showing no signs of slowing down. To benefit from this growth, make sure you're focusing your marketing efforts in the right areas. For more insights into the state of the eCommerce industry, download the 2017 Inside Australian Online Shopping report or contact us at email@example.com.